Joakim Sundén is a founding partner of Better Product Work, where he helps visionary leaders challenge the conventional way of building products. From 2011 to 2017, he worked as a Senior Agile Coach at Spotify, where he was part of a team collaborating with the CTO to develop the company’s approach to customer-focused product development at scale. This model would later become world-famous as ‘the Spotify Model’ of Tribes, Squads, Chapters, and Guilds. He now assists leaders in transforming and improving their organizations into models where employees are empowered to create innovative solutions that not only customers love but also drive business success.

Joakim frequently speaks and teaches on topics such as the Product Model, the Spotify Model, Empowered Product Teams, Intent-Based Leadership, Strategy, and Objectives & Key Results (OKRs).

Joakim is the co-author of Kanban In Action (Manning, 2014).

High-resolution pictures can be downloaded here.